Jay sits across from me at Jasmine Thai wearing Halloween vampire veneers. He's got an appointment with his dentist to get them filed off.
I've known Jay for ten minutes but I can tell he's generally the sort of guy who grabs life by the horns. "Tell me what I can't do and that's exactly what I'll turn around and excel at."
Back in Indiana in 1995, a co-worker at Rolls-Royce stoked Jay's indignation by telling him he knew squat about computers.
"That guy made me mad. On my drive home that day, I bought Windows 95 for Dummies and taught myself everything there is to know. Not just software or hardware but networking and all the rest. A year later, I had 13 employees working for me."
The Huntsman family brought Jay out to Utah to be their personal IT guy. Eventually though, it wasn't enough. Jay soon founded Family Solutions, merged it into Asierus and Office Anyware which landed success in the form of contracts with hospitals and big corporations like Home Depot. In 2007 Jay made the front cover of Utah Business Magazine for being among Utah's top entrepreneurs under 40.
He sold his businesses amid personal transitions. "I went through a pretty devastating divorce but now on the other side of it, my two kids are my life. Everything I do, I do for them." He shows me an iphoto of his children.
Jay bought himself a bike, post-divorce and found co-riders among folks in the Utah film industry. Pretty soon he segued into still photography marketing.
"I wanted to market exclusively via social networking so I created a Facebook page for Midlight Studios. I really needed content so I threw up a batch of pretty amateur shots. My friends told me that they were rough and that was just the impetus I needed. I taught myself all about f-stops, aperture and the principles of great photography. With those newfound skills, I launched Velore, my clothing line. And that's where I'm at right now."